Technophobia has evolved to become G2G3 Digital
Engaging people. Transforming businesses. Enabling everything.
Ensuring you connect and engage with your audience to get the results you need.
We understand the need for digital transformation - but how do we approach a challenge this great?
The landscape of digital is constantly evolving. Today’s connected consumer expects to interact online via multiple channels and devices, moving seamlessly between digital and physical worlds at will, taking the context of their engagement with them. They are mobile, agile and incredibly demanding.
To keep up with these high expectations, many organisations rush to embrace new digital technologies, without properly considering their impact, or their audience’s needs and desires. While advances in technology can enable innovation, the real business benefit and value creation comes when your services deliver against your specific customer and business strategies.
We can help you achieve this; by understanding not only the specific business challenges you’re facing but also your strategic goals and the nature of your business and audience, we will work with you to develop a digital strategy and implementation roadmap that delivers tangible benefits. Whether that’s leveraging your digital estate to lower business execution costs, deliver channel shift, lower your bounce rate with interactive web design or bring brand new traffic and income streams to your digital real estate – we will help you put in place the right strategies to maximise the benefit from your digital investment.
Delivering human-centred service excellence across every digital touch-point.
Customers interact with my business in so many different ways – how can I deliver the best results across their whole experience?
Digital Service Design aims to understand how your customers (or users) engage with your organisation and services or products, with a view to creating experiences and services which create maximum engagement and value creation. By aligning the customer journey across the entire omni-channel ecosystem, we can identify areas where digital enhancements are able to deliver better services, customer experiences, and ultimately improved business performance.
Digital Service Design involves a detailed analysis of the way that customers and users interact with your organisation and all the processes (internal and external) which relate to that interaction. It takes into account every touch-point along the customer journey, including the manner in which that contact is made (for example, what kind of device is likely to be used, or where that customer is likely to be when they make that contact).
Our comprehensive Digital Service Design process helps improve or develop new services to support your organisation and stakeholders in achieving your objectives. Our human-centred approach works by combining a thorough understanding of your customers, your processes and your business, and applying best practice user experience design, behavioural psychology and game science to deliver a detailed Service Blueprint.
Application development, advanced integration architecture and interaction design to help your business stay ahead.
My business needs to innovate – how can I develop new applications and integrate disparate systems to support new services?
Consumer expectation is driving change at a pace that can be hard to match, especially when your business runs on a variety of complex legacy, bespoke and third party systems. Just as customers expect to be able to interact with your business through a mixture of channels and devices, so the users within your company need to be able to access data and processes quickly and easily.
We have extensive experience in the development of bespoke applications, interaction design, complex systems integration and architecture for digital services. Our approach is pragmatic, innovative, customer-focused and designed to deliver the highest value for your business. We utilise a wide spectrum of tools, techniques, skills and expertise to deliver secure and robust solutions that deliver powerful business performance, allowing users to effectively engage however and wherever they want across your digital estate.
Post launch we continue to work with you, supporting business goals and optimising system performance as your business needs and user behaviours evolve. So you’re well equipped to support the most demanding consumers, both now and in the future.
We’re a digital strategy, design and development agency, providing fresh, creative, engagement and execution. We’re incredibly passionate about all things digital. Our experience and client list speaks for itself – we offer a powerful, informed perspective built on deep experience of a broad range of successful private and public sector projects.
We combine psychology, persuasive design and game science, with service and user experience design capability, and strong systems integration and technical skills with solid business understanding.
We approach our projects with Lean and Agile principles to produce the best end product with minimum waste and maximum efficiency.
Our User Centred Design processes are based on ISO 9241-210 and our process also aligns perfectly with the Government Digital Service (GDS) Design Principles.